Lauren and Celeste had a simple wish. Together they
would create a collection of clothing that would be
stylish, cuddly and soft, but also ecologically responsible.
Organic cotton was the perfect answer. Putting the purest
fabric next to baby’s sensitive skin made perfect
sense. By using these natural fibers they could also
promote the practice of organic farming and help eliminate
the use of caustic and harmful chemicals in the soil.
After all, farmland that is harmed today may not be
available for our children tomorrow.
Over 25% of all pesticide used in the US occurs during
the cotton cultivation process. In addition, much of
the finished cotton is treated with harsh chemicals
and bleach to acheive its color. Organically grown cotton
is produced without the input of chemical fertilizers
or pesticides. The fabrics are either colorgrown or
colored using low impact dyes.